The total area acquired by X5 Retail Group is almost 63,000 square meters, with 36,700 being the shopping area. 61 stores are located in Orenburg itself, while the others are scattered across Orenburg Region. 96 stores will be rebranded for the Pyatorochka chain, and the others for Perekrestok. The integration is scheduled to finish this November. Pyatorochka and Perekrestok pricing policies are aimed at all social groups. Both networks regularly hold popular promotions and seasonal discounts.