Franchise “Stilpark”
Elena Popova, Franchising Director of “Stilpark”
There were several goals of participation: to increase brand awareness, to find new potential partners, to get relevant insights in the framework of the business program and to get acquainted with new market players. And, of course, participation in one of the most authoritative exhibitions in Eurasia in the field of franchising, the authority of which has long been recognized by both business community and consumers is a certain status, confirmation of the integrity and reliability of the franchisor, as well as an excellent information occasion.
During the exhibition we have held about 100 negotiations and collected about 70 leads. The geography was more than extensive. In most cases we talked with representatives of Kazakhstan, Uzbekistan and Russia. If we talk about specific regions, a lot of visitors were from Moscow, Nizhny Novgorod, as well as Novosibirsk, the Urals and Yekaterinburg.

Franchise “ADAMAS”
Irina Kakorina, Leading specialist in franchising department, sales and development department ADAMAS (Moscow)
The ADAMAS jewelry store franchise is a highly profitable and stable business. And to get a high income requires investment. According to the organizers of the exhibition, entrepreneurs who are willing to invest more than 10 million rubles, make up about 13% of visitors.
Given that our franchise is not a budget, there were few visitors at our stand. However, the negotiations were constructive and after the exhibition we signed contracts with a number of serious investors. It is especially important for us that some of our new franchise partners, whom we met at the BUYBRAND exhibition, are interested in opening several stores at once.